1. Executive Strategy & Fractional Leadership
High-level guidance for organizations that need a seasoned veteran to align teams and set the North Star.
- Go-To-Market (GTM) Strategy: Aligning Corporate and Product Marketing to ensure a cohesive brand voice and market positioning.
- Sales Development (SDR) Leadership: Building and mentoring high-performing teams that bridge the gap between marketing interest and closed revenue.
- Cross-Functional Alignment: Breaking down silos between Sales, Marketing, and Ops to create a unified revenue engine.
2. Revenue Operations & Marketing Infrastructure
The “blueprint” phase—designing the systems that allow your strategy to actually function at scale.
- Lifecycle Management: Mapping the customer journey from first touch to loyal advocate.
- Lead Management & Scoring: Designing the logic that ensures Sales only talks to the right people at the right time.
- Process Optimization: Auditing existing workflows to eliminate friction and maximize team productivity.
3. From Automation to Autonomy: Driving Growth with Agentic Marketing
As an early adopter of autonomous technology, I bridge the gap between AI potential and proven market performance. I specialize in deploying intelligent agents that move beyond basic automation to take independent, strategic action across your growth stack.
- Full-Funnel Integration: Implementing sophisticated AI workflows that adapt in real-time to buyer behavior and market shifts.
- Early-Adopter Advantage: Leveraging deep-domain expertise from the vanguard of the agentic shift to keep your strategy ahead of the curve.
- Autonomous Pipeline Generation: Architecting self-optimizing agents that identify, engage, and qualify leads without manual intervention.
- Measurable Growth Engines: Shifting the focus from “experimentation” to execution by delivering quantifiable increases in revenue and conversion.
4. Technical Stack Mastery (The “Certified” Edge)
Deep-tier technical execution and architecture for companies that need their tools to work as hard as their people do.
- Marketing Automation Excellence: Expert-level management and architecture within Marketo (since 2009).
- CRM Synergy: Advanced Salesforce configuration to ensure data integrity and accurate reporting.
- Routing & Conversion Power: Implementation and optimization of LeanData for routing and Qualified for real-time pipeline generation.
